These are projects I led as a Senior Product Designer at ReferralCandy, a B2B referral marketing app used by 30,000+ Shopify and WooCommerce merchants.
Increasing sign ups by 7.6% with Built For Shopify status
Product strategy • App design
Simplifying setup drove 30% feature adoption
UX flow • User research
Strategic referral placement increased revenue by 7.11%
Ecommerce • Shopify App